Most YouTube coaches with 10K+ subscribers are sitting on a goldmine they don't know how to tap. Here's what we hear every single week:
You're getting thousands of views every month, but your calendar is empty. Your audience loves your free content — they just aren't buying your high-ticket offer.
Your revenue is a roller coaster. You rely on algorithm spikes, referrals, or launches — meaning you can't predict what you'll earn from one month to the next.
You feel pressure to constantly produce new videos just to stay relevant. You're working harder than ever, but the direct ROI in your bank account isn't reflecting the effort.
You've tried Facebook or YouTube ads to cold audiences and burned cash. You're tired of agencies promising the world and delivering unqualified leads who can't afford your offer.

Your YouTube viewers have already watched your content. They know your face, your voice, your methodology. They're not cold leads — they're warm prospects who just haven't been asked to take the next step yet.
We run targeted YouTube ads specifically to your video viewers, turning passive watchers into booked strategy calls. Because these people already trust you, the cost per lead is dramatically lower and the close rate is dramatically higher than anything you'd get from cold traffic.
We install a complete, done-for-you system that runs in the background while you focus on coaching.
We connect your YouTube channel to Google Ads and build custom audiences from your video viewers — segmented by recency (7, 30, 90 days) for maximum relevance. These people already know you, so your ads feel like a natural next step, not an interruption.
We build a 5-step qualification funnel — from ad creative to landing page to application form — that filters out tire-kickers and ensures only serious, financially-qualified prospects book a call. You never waste time on people who can't afford your offer.
Pre-qualified leads land directly on your calendar. They've watched your content, seen your ads, read your funnel, and filled out an application. By the time they get on a call with you, they're already 80% sold. You just need to close.
| Feature | Dominate Marketing | Typical Agency |
|---|---|---|
| Scope of work | Full Client Acquisition Funnel | Ads, SEO, or website only |
| Audience strategy | Warm YouTube retargeting (your existing audience) | Cold traffic to strangers |
| Reporting | Clear, measurable ROI | Meaningless vanity metrics |
| Guarantees | 10 clients in 90 days or you don't pay | No guarantees |
| Team | Done in-house by experts | Outsourced to cheap overseas contractors |
| Contract | No long-term contract | Minimum 12-month contract |
| Asset ownership | You own everything | Agency retains assets |
Chris Shupe founded Dominate Marketing in January 2024 with a singular focus: building predictable client acquisition systems for coaches, consultants, and service businesses using YouTube ads.
Before founding Dominate, Chris built and ran marketing campaigns for major brands including The Elliott Group, Ruby Tuesday, DoorDash, CAVA, and European Wax Center.
Chris is co-author of The Magic of Compound Business Growth alongside Myron Golden, and holds an MBA from the University of Tampa. His work has been featured in The International Business Times, Influencive, and The American Reporter.
Ready to turn your YouTube audience into high-ticket clients?
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